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Jewelry factory Fragola

The tour operates daily
Free transfer from your hotel at 9:00, 10:30, 12:00, 13:30, 15:00 (by appointment).
A fairytale island, a tropical paradise, the Pearl of the Andaman Sea — these are just a few of the many ways people describe Phuket. With its well-developed infrastructure, world-class restaurants and shopping centers, stunning beaches, breathtaking nature, and rich cultural and historical heritage, Phuket attracts thousands of tourists every year in search of unforgettable experiences.
All gold jewelry presented at the Fragola boutique comes with a lifetime guarantee. Many pieces are one-of-a-kind, and a replica can only be created with the owner’s permission. You can be sure that your ring or necklace will be truly unique.

Visits to the Fragola jewelry boutique are available by appointment only, as it operates exclusively in private format.
It’s no surprise that Phuket became home to the Fragola jewelry boutique (of the Fragola Creations jewelry house) in 2012. It embraces the Fashion Jewellery concept, which gained popularity in the late 20th century with the rapid development of high fashion.

This style allows for selecting jewelry that harmonizes with the wearer’s clothing, shoes, and accessories, combining fashionable and stylish pieces with eccentric individuality and original design. Trends may change every year, but originality and beauty remain timeless.

Jewelry Boutique

At the Fragola Creations jewelry house boutique in Phuket, you’ll find works by several renowned jewelry designers. These include names such as Gabriella Bruni from "Galliana Creations," Renato Venturi from "Passione Gioielli," and Nikolai Timoshchuk, the founder of "Safo."
The brand’s own "Fragola Creations" are showcased in a unique floral collection. Their collections are distinguished by an avant-garde style featuring flora and fauna motifs, as well as marine and geometric themes.
Fashion trends are reflected in silver and gold jewelry. The Italian brand "Passione Gioielli" offers chunky bracelets and rings with intricate plant and marine ornaments, such as flowers, stems, leaves, and corals. These pieces are crafted from rhodium and gold-plated silver. These technologies lighten the weight of the items, giving them added durability and significantly reducing their cost compared to solid gold jewelry.
One of the key symbols of the Fragola brand is the strawberry, which means "strawberry" or "земляника" in Italian. The boutique presents an exclusive collection adorned with a scattering of rubies. Among these, the exquisite strawberry-shaped earrings and refined rings featuring a bee on a wild strawberry flower particularly stand out. These unique pieces embody aesthetics and style, making the Fragola brand recognizable and appealing to connoisseurs of exclusive accessories.

A separate display is dedicated to traditional Thai plants—orchids. Pendants, earrings, and brooches crafted from live flowers, coated with a special enamel and framed in a layer of gold, are truly unparalleled, as each flower is unique.
Fans of animal-themed jewelry will be interested in rings, bracelets, earrings, pendants, and charms in the shape of various animals: octopuses, snakes, frogs, beetles, birds, and other fauna. Jewelers from the "Passione Gioielli" brand have presented a collection of silver and gold jewelry in various shades, featuring a design that mimics the texture of crocodile skin.

Speaking of jewelry in different color palettes, at the Fragola boutique, you’ll find pieces made from white, yellow, and rose gold, as well as both traditional and blackened silver. For example, the men’s cufflinks from Galliana Creations, combining yellow gold with white and blackened silver, are particularly beautiful.

Bears

The Bear Berry collection deserves special attention, featuring bear figurines made from rhodium-plated or gold-plated 925 sterling silver with sapphires and colored enamel. These keychains and pendants make excellent gifts for fashion enthusiasts; they can be attached to mobile phones, bags, or used as jewelry.

The collection includes bears in national costumes, as an angel, a baby with a pacifier, royalty, and even a brave bear in a bikini. The cost of these charming Bear Berry pieces ranges from $ 80 to $ 170.

Pearl Jewelry

It’s impossible to imagine a jewelry boutique in Phuket without pearl jewelry, as true gems are born in the warm waters of the Andaman Sea. The Fragola boutique officially represents the Thai brand Amorn, whose pearl farm is located in Phang Nga Bay. Products from this brand have repeatedly received awards from members of the Royal Family.
The creators of the Amorn brand proudly recall that they were entrusted with creating the crown for the Miss Switzerland pageant, and in 2012, they crafted the famous crown for the winner of the Miss Singapore pageant. In 2013, they were tasked with designing the crown for Miss Thailand.

In the Fragola boutique’s collection, you’ll find pearl jewelry in various shades: from classic white and black to more modern pink, gold, and other colors. A diverse range of designs is presented, including ultramodern necklaces and chokers with heart and star-shaped pearls. For lovers of classics, there’s also a wide selection of jewelry that perfectly complements a little black dress.
All gold items presented at the Fragola boutique come with a lifetime warranty. Many pieces of jewelry are produced as one-of-a-kind, and a replica can only be created with the consent of the original owner. You can be sure that your ring or necklace will be unique.

Visiting the Fragola Creations jewelry boutique is by appointment only. There’s no other way to visit the store, as it operates exclusively by private arrangement.

Transfer from your hotel can be arranged at: 9:00 AM / 10:30 AM / 12:00 PM / 1:30 PM / 3:00 PM.

Helpful Recommendations

The "Golden Key" Tourist Company provides free daily group transfers from Phuket to the Fragola jewelry factory.
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